Walk through the tunnel of ten thousand vermillion torii (gates) snaking their way up the mountain at Fushimi Inari Shrine outside of Kyoto and you’ll soon realize that no two are exactly the same. Look one way and you’ll see bare, unadorned orange posts. Turn the other and you’ll see the names of all the businesses or individuals who donated each gate as a sign of gratitude for their prosperity. Among the thankful, a range — from men of small business to giants of Japanese industry hailing from companies like Hitachi or Panasonic.
No business is too big to be thankful to Inari, the Shinto god of rice, sake and prosperity. Continue Reading »